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Ptora Nabali

Inspired by his dream of working the land and growing crops in harmony with nature, Shmuel Tamir settled and revitalized a previously barren part of southern Israel in 1956, becoming an inadvertent agricultural pioneer. Shmuel planted his first olive tree during the 1970s in a small plot of land in Lakhish, an area of great historical and agricultural importance, famous also for its stunning vistas and distinct ecosystems. His son, Noam, continued the legacy by expanding the farm and then passed the reigns to his son, Ido who combined modern, innovative techniques and technology with traditional farming methods which reinvented the business into Ptora, the internationally reputable olive oil producer it is today.

Rum Jordan

We are located near the ancient holy land and preserve the history of the revival of the past. We produce with confidence what the people of our region used to consume throughout history. ​We exclusively produce premium quality extra virgin olive oil in our olive mill according to strict standards and regulations. Always about the environment, we own and operate advanced equipment. At the same time, specialized knowledge combined with continuous scientific research ensures our customers always have high-quality extra virgin olive oil from production to consumption. Rum Olive Oil has become synonymous with the highest quality and innovation through the continuous improvement of our facilities and expertise. It is a true pioneer in the extra virgin olive oil industry. ​Each selection is the result of careful consideration and careful technical and strategic evaluations, aiming exclusively at the highest quality of the final product. We know that through innovation and respect for both agriculture and the environment in our production process, we can contribute to an ideal product of the highest quality for the consumer.